Webvertising

The E-Publishing concept:

With the Pump Engineer Internet site we service end users in a number of markets, all related to the application of pump technology. Some examples of these markets are: the chemical industry, offshore, oil & gas and power generation. The major advantages of providing services through the internet are obvious; fast, interactive, direct, globally accessible for 24 hours a day. But it is not just these properties that make the Internet an attractive medium. The synergetic effects with the other Pump Engineer channels make it an even more powerful medium.

The E-Publishing Channel:

The three main activities from the Pump Engineer E-Publishing channel are

  • Webvertising
  • E-Content
  • E-Consultancy

Webvertising:

The Website creates excellent opportunities for focused communication with the visitors of the Pump Engineer website at a fraction of the cost of a traditional media campaign. It offers direct access to your corporate webpages and brand exposure to the specialists in the business through extensive webvertising options.

What makes webvertising on Pump Engineer interesting?

  • Members are specialists, not general visitors
  • It improves your branding
  • It generates sales leads
  • It offers direct access to your corporate website
  • It strengthens corporate position on the web
  • Controlled placement of web-ads
  • The website has global traffic

Webvertising options:

There are multiple options to webvertise your company on www.pumpengineer.net. These products range from the maximum exposure of a Full Webpack to a modest Hotlink. An overview of all webvertising options:

Concept:    Features:
Webbox on homepage
  • Box with your company logo on homepage
  • 5 deeplinks to strategic positions on your website
Webbox on special sub-pages
  • Box with your company logo on sub pages
  • 5 deeplinks to strategic positions on your website
Hyperlink in companies box on homepage
  • Hyperlink on Pump Engineer homepage to your corporate website
  • Hyperlink in links section
Highlight link under the news section on the homepage
  • Editorial link with news-product info to your website
Logo banner pack
  • Your logo banner on strategic positions (not on homepage)
  • Link to your website
Buyers'Guide+Online
  • Online yellow pages, searchable on product type, region and/or country
  • Your company details with link to your website
Webnews delivery
  • Delivery of 9 newsitems weekly for publication on your website
Logo banner & infolines (on calendar page)
  • Your logo banner on the Calendar page
  • Extended information on your event with all data in Calendar
Special exhibitor link (on the Expo page)
  • In the list of exhibitors page, your name will be highlighted and your company name is clickable
Full Webpack
  • Webbox with logo and 5 deeplinks on homepage
  • 6 Clickable logobanners at strategic positions
  • 1 highlight section link
Company video
  • Your company video on the Pump Engineer website
  • Link on home page PE to guide to the Pump Engineer video section
Special Web Ideas
  • Client tailored ideas for maximum exposure; Cost is on request

E-Content:

Webnews delivery. We can deliver a news stream with process industry news for publication on your own website.

E-Consultancy:

With our in-house knowledge of E-Publishing and Internet, we can offer you tailor made services. Some examples are the creation of a mini website or website consultancy. Software and applications, e.g. content management system or E-Catalogue are also available.

For more information on the options of participating in the Pump Engineer website or more specific information, please contact Mr Christian Verhey, electronic publishing coordinator, by e-mail: c.verhey@kci-world.com, phone: +49 2821 71145 45 or fax: +49 2821 71145 69.